Repeat VisitorsThis report displays how often visitors come back to your site.
Each bracket displays a count of how many visitors came to the site within the range of the bracket. For example, if the 'From 2-5 Visits' bracket shows 50 visits for the time frame, that means the 50 visits to the site have come from visitors that have been to your site previously between 1 and 4 times.
It may be of concern if you see a predominance of new visitors over time, since it indicates your site may not be attractive enough for visitors to come back.
Terms Used on Report:
Also referred to as a 'Unique Visitor'. By default, this value represents a visitor that comes to your site for the first time in a day. All subsequest visits during the day by the visitor are not considered unique.
The definition of a visitor can be customized. You can set a custom period of inactivity that will cause the next access of the visitor to be considered a new visit. The visit definition screen can be found on the 'Setup' menu.
This differs from a page view or hit in that a single visitor can have one visit per day but many page views during a visit.